I am a human-centered design leader, UX/UI strategist, and dedicated coach

With 20 years of experience creating intuitive, impactful experiences, my work bridges design, storytelling, and behavioral insights to solve complex problems and create meaningful change.

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My personality type is mediator.
I advocate for a healthy, balanced, and collaborative work environment.

I believe that great design starts with people—both the users we serve and the teams we build. As a servant leader and mentor, I cultivate environments where designers feel empowered to experiment, grow, and lead with confidence. I advocate for psychological safety, constructive feedback, and collaboration, ensuring teams thrive through mutual respect and shared purpose.

I am passionate about unlocking potential—whether in products, teams, or individuals. My leadership approach fosters belonging, innovation, and continuous learning, creating a culture where designers are not just executing but evolving. By guiding teams toward mastery, connecting them with growth opportunities, and championing inclusive, scalable solutions, I help shape experiences that elevate both business and human impact.

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© Zeinab Mohtadi 2025    |    Digital Product designer, UX/UI